Not every link should work for everyone who has it. A link password puts a gate in front of the redirect: visitors see a short "enter password" page, and only a correct password lets them through.
Setting one
Open the link in the editor and enter a value in link password. Save — that's the whole setup. From then on, anyone opening the link sees the password page first; the destination never loads until they enter what you shared with them. Leave the field blank (or clear it) to remove the gate.
How it behaves
- One password per link, shared. This isn't per-user login — everyone you gave the password to uses the same one.
- The browser remembers for a week. After a correct entry, that visitor's browser gets a signed cookie valid for that one link, so returning visitors aren't re-prompted for seven days. Unlocking one link never unlocks another.
- Pages are covered too. The gate works in front of ordinary redirects and in front of bio pages and for-sale pages alike.
- Failed attempts are cheap to retry — the same page comes back with an "incorrect password" note.
Good uses
- Client previews — share a staging or draft page without making it public; the password is the invitation.
- Unlisted content — a page you'll hand out in a newsletter or a talk, but don't want indexed or stumbled upon.
- Soft exclusivity — a "supporters only" destination where the password is the membership card.
A password controls who can open the link. If you also need to cap how many people get through, combine it with a click limit — the two stack.