IndexNow keys: yours, ours, and how to get one
The key file proves to search engines that you control a domain. We host one for every domain you manage here — and here's how to get your own for sites you host elsewhere.
Step-by-step instructions for the everyday tasks: pointing a domain, creating your first redirect, bio and for-sale pages, DNS and email forwarding. For the full illustrated walkthrough, see the Guide.
The key file proves to search engines that you control a domain. We host one for every domain you manage here — and here's how to get your own for sites you host elsewhere.
Point one link at two destinations with a percentage split, then compare primary vs variant clicks in the stats to see which converts.
Set a click cap on any link so it serves exactly that many visitors, then stops -- useful for gated downloads and limited offers.
Routing rules per link: send phone visitors to the app store, one country to a localized page, and everyone else to the default.
Give a domain a catch-all destination so mistyped or retired short links land somewhere useful instead of a dead 404 page.
Keep deep links and tracking parameters intact: how path forwarding maps /docs/* to a new site and how query forwarding carries UTMs.
Put a password gate in front of any link: visitors must enter what you told them before the redirect or page is served.
The rebrand walkthrough: full-domain redirect, covering www, forwarding old deep links, and the 301 choice that keeps search rankings.
Set a start and end time on any link so it activates for a launch and stops working after a promo -- no manual flipping at midnight.
Pause, schedule, click limit, or delete: each stops a link differently. What visitors see, what survives, and how to choose.