You've renamed the company, the product, or just the domain — and the old one still gets traffic. A full-domain redirect moves every visitor from the old domain to the new one in one configuration: no touching the old site's code, no per-page rules.
The walkthrough
First, point the old domain at the platform (see how to point your domain — the automatic SSL covers it too, per auto SSL). Then create a redirect:
- Type: Full Domain Redirect — no path needed; the domain itself is the source.
- Target: the new domain's root, e.g. https://newname.com.
- 301 (permanent) — a rebrand is the textbook permanent case; search engines consolidate the old domain's rankings into the new one (see 301 vs 302).
- Forward path: ON — this is the part that matters. With it, oldname.com/pricing lands on newname.com/pricing, not the homepage. Bookmarks, search results, and links from other sites keep working page by page.
- Include www: ON — covers www.oldname.com with the same rule, so no variant of the old address slips through.
Check these before you announce anything
- Open an old deep URL (one from search results, not one you just typed) and confirm it lands on the matching new page.
- Open www.oldname.com and the bare domain — both should redirect.
- Open one with ?utm_source=test and confirm the parameters arrive (forward query is on by default).
After the move
Keep the redirect running indefinitely — old links have a long tail, and the 301 is what transfers search standing. Retire the old domain's hosting and content; the redirect lives independently of it. Watch the redirect's analytics to see the old domain's traffic arrive, and work through the SEO migration checklist for the steps beyond the redirect itself.